Peanut butter business is a great business. How about the peanut butter production industry in US ? the article will show you.

Mass Communication: Higher Product Prices will Promote Industry Growth
Peanut butter industry revenue declined at an annual rate of 2.0% in the five years of 2018, reaching $1.9 billion in 2018. The main reason for the industry's overall poor performance is that industry operators have lowered the price of peanut butter.

What is the industry trend in the United States?
Over the past five years, the peanut butter industry has fallen by - 2.0% in 2018, with revenues reaching $2 billion. During the same period, the number of enterprises decreased by - 3.7% and the number of employees increased by 3.0%.

What products and services constitute this industry in the United States?
The peanut butter industry includes creaky peanut butter, butter peanut butter and special peanut butter.
Ring Diagram of Products and Services
Crisp peanut butter
Buttered peanut butter
Special peanut butter
All other people
SWOT Analysis of Industry
The peanut butter making video:

The industry faces the following threats and opportunities:
Price and availability fluctuations of major raw material inputs (mainly peanuts) will significantly affect the industry's profit performance. These inputs mainly determine the price of the manufacturer's products. Although brand loyalty consumers usually absorb increased costs from producers, these increases will still undermine the demand of price-sensitive consumers. It is expected that the price index of agricultural products will decline in 2018, which will put downward pressure on income and pose a potential threat to the industry.
Although peanut butter is considered a discretionary purchase, many consumers believe that peanut butter is a necessary household product. Demand for peanut butter is usually less affected by consumer spending; however, when consumer disposable income increases, they are more willing to spend on higher-end peanut butter products. The increase in per capita disposable income in 2018 has created potential opportunities for the industry.

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